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"When it comes to testing the incrementality of advertising channels, there is no better way to do it than geo-holdouts. Why? Because they show REAL data over the same time period, whereas other methods are modeled, or run period over period. Said differently, geo-holdouts are the most scientifically sound way …
"There has been a lot of industry chatter about whether PMAX campaigns overdeliver to brand terms and users who are not incremental. We used Haus to test and validate our assumptions, and the business impact was significant."
Measured provides a single source of truth for media investment decisions. Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth …
Rockerbox targets users that are currently exhibiting intent-based browsing behavior, reducing wasteful spend, and increasing conversions by understanding the sites and articles that are currently impacting your audience's decisions.Additionally, Hindsight …
Hyros promises to track and sync conversions across all of your marketing channels, and to accurately credit each touchpoint in the customer journey, all without using cookies or other third-party …
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