"When it comes to testing the incrementality of advertising channels, there is no better way to do it than geo-holdouts. Why? Because they show REAL data over the same time period, whereas other methods are modeled, or run period over period. Said differently, geo-holdouts are the most scientifically sound way to run incrementality experiments. Haus makes it easy to implement geo-holdouts and understand the data. If you’re looking for ways to measure incrementality, Haus is for you!"
"As a brand with strong organic momentum, we use Haus to validate the incrementality of paid ads on both our DTC & Amazon business. We've seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone."