"When it comes to testing the incrementality of advertising channels, there is no better way to do it than geo-holdouts. Why? Because they show REAL data over the same time period, whereas other methods are modeled, or run period over period. Said differently, geo-holdouts are the most scientifically sound way to run incrementality experiments. Haus makes it easy to implement geo-holdouts and understand the data. If you’re looking for ways to measure incrementality, Haus is for you!"
"Test and roll is one of the most valuable frameworks I’ve encountered in my career. We were able to get quick insights and condense a 30 day experiment into 2 days!"