Haus is a decision science platform built on your own data. Their products combine state-of-the-art causal inference and econometrics to help brands make informed investment decisions. Developed by economists, data scientists, and product managers, they are building the Haus platform to supercharge your experimentation and give you an edge in tomorrow’s market.
"When it comes to testing the incrementality of advertising channels, there is no better way to do it than geo-holdouts. Why? Because they show REAL data over the same time …
"There has been a lot of industry chatter about whether PMAX campaigns overdeliver to brand terms and users who are not incremental. We used Haus to test and validate our …
"As a brand with strong organic momentum, we use Haus to validate the incrementality of paid ads on both our DTC & Amazon business. We've seen north of a 10x …
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