Haus is a decision science platform built on your own data. Their products combine state-of-the-art causal inference and econometrics to help brands make informed investment decisions. Developed by economists, data scientists, and product managers, they are building the Haus platform to supercharge your experimentation and give you an edge in tomorrow’s market.
"When it comes to testing the incrementality of advertising channels, there is no better way to do it than geo-holdouts. Why? Because they show REAL data over the same time period, whereas other methods are modeled, or run period over period. Said differently, geo-holdouts are the most scientifically sound way to run incrementality experiments. Haus makes it easy to implement geo-holdouts and understand the data. If you’re looking for ways to measure incrementality, Haus is for you!"
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