"These images had various looks and locations. Some were shot at outdoor locations with natural lighting and others were shot in a studio, but they all needed to look consistent. For the studio images, this required separating the athletes from the background and creating a new one that could be …

"It was a fantastic set of images to work on and a pleasure to be involved in the process. These shots required a deft touch to really sell them in as being absolutely believable and tangible. The models including Richard Branson were all shot in studio environments without neons and …