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Forge is a brand-building company that does many things. But in the end, they do one thing — They move. They move consumers, creating in them feelings so strong that they don’t just engage with their brands, they truly believe in them. They move their clients, setting the stage for them to involve, understand, support, and ultimately fall in love with their customers. They move each other, thriving in an agency culture fueled by teamwork and inspiration.
Frederick Swanston was built on a unique and simple philosophy: The best creative results when the people who know the brand best - you - work in direct collaboration with the creative strategists responsible for that work. They have built an agency that ignores traditional agency structures and taboos so they can make that happen.The typical agency organizational structure has principals and officers at the top, with junior level folks at the bottom. Their Frontline Navigation model puts thier creative leader out front working hand-in-hand with you, not hidden behind layers of staff. So their direction never gets lost in translation.Their clients find this approach to be efficient, effective and enjoyable. And it produces terrific results. They are a full-service advertising agency with capabilities in creative, brand development, media strategy and placement, web development, interactive, direct marketing and research.
Re-naming expertise is an important part of their agency. But not everything. Here, client companies also get named, brand identities are created or revitalized, creativity (anchored by strategy) is applied to increase brand value. Among the tactical skill sets provided to support the brand strategy are advertising, video, design, web development, taxonomy, SEO, and many forms of three-screen development.
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