"We need meaningful communications that a wide range of workers can understand and access during the regular workday and after work when they’re with their families. We spent a ton on mailing to peoples’ homes—but employees ‘tune out’ unless there’s a need. We’re shifting our strategy to meet people where …

"GuideSpark’s video solution was the vehicle we needed to deliver clear, concise messaging about our new consumer-driven health plan to help employees determine if they’re a good candidate for the plan, to understand how it works and how to use it. The uptick in enrollment proved employees were informed enough …