“One of our strategic priorities was to adopt modern technologies. We partnered with GuideSpark and developed a clear strategy to communicate a consistent message to our global workforce, which made a significant impact on our healthcare costs and employee uptake of their benefits.”

"We need meaningful communications that a wide range of workers can understand and access during the regular workday and after work when they’re with their families. We spent a ton on mailing to peoples’ homes—but employees ‘tune out’ unless there’s a need. We’re shifting our strategy to meet people where …