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GrayMatter experience spans marketing disciplines, communications channels and technology platforms so that their clients don’t all get the same answer – they benefit from a tailor-made answer that results from many options being considered. They specialise in business to decision-maker marketing and have experience across a range of sectors combined with in-depth working knowledge of the Automotive; IT, Tech & Software and Manufacturing sectors
"Vauxhall cares about each and every one of its customers and so it’s important to speak to our Motability audience using the correct tonality to strike up a lasting relationship. It is extremely positive for our natural search links, rather than the paid links, to be at the top of a Google page. The fact that users are taken directly to where they need to go to on our site makes it a more efficient experience and customer feedback has shown our site to be more relevant than our competitors’. Our call centre receives less enquiries because our customers can find all the information they need on the website. We are really pleased with the effectiveness of the Vauxhall Motability site and will continue to work with Graymatter to ensure it stays at No 1, and keeps evolving in line with our customers’ needs."
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