“Good digital is only good if it meets user needs. The work we do relates to the food people may be eating tonight and often we need to get important messages out as quickly as we can. We work hard to take those messages to the digital and social media …

“What we’ve found interesting over the years, is that email and texting still remains the most popular way for people to get information from us…. Because they themselves have opted in, whenever we push it out to them, they’re more receptive to it. When they’re on the train or bus, …