“We knew HSIN was being used with success by DHS professionals worldwide. We also knew a lot more people could be using the system. Letting users know HSIN was their system, that they could determine how and where the system evolved would help drive participation. The more users who are …

“Employees no longer spend hours managing and maintaining email distribution lists, instead they strategize outreach opportunities satisfied knowing our subscribers are receiving our information. Likewise, our efforts have helped to improve the public perception of our department and build customer communities online.”