"Along with driving an increase in sales and average order value, our enhanced ecommerce channel has yielded numerous other business benefits, including direct lead generation at industry events, such as trade shows, as well as reduced time spent manually placing orders and updating basic customer information by our customer service …

"Our new site is beautiful. More importantly, the early metrics we’re seeing are showing positive improvements across all KPI’s including SEO performance, conversion rates and average order values."

"The Gorilla team felt like an extension of our team. They helped us take [our ecommerce channel] to the next level."

"Gorilla Group went the extra mile to ensure our new site is an accurate reflection of our brand. The site embodies the overall quality of our product and provides the means to effectively tell our story and educate our customers."

"HVAC professionals are busier than ever, and time really is money. Our new website was designed to provide one-stop-shopping for instant access to product information and ordering, training tools and specifications, to help people in our industry work smarter, not harder. From the rooftop to the desktop, our new ecommerce …

"We sought a partner that not only appreciated our goals, but had the know-how to guide us in the right direction. Gorilla was the perfect partner for this effort as their knowledge of Magento and knack for creating optimal user experiences is second to none."

"The new site has further established our credibility and enables us to forge deeper relationships with our customers. As a result, we’ve seen tremendous improvements in the performance of our ecommerce channel since launch."

"In the past we went to the marketplace with partners where we didn’t have complete control of the experience. We went through a selection process and decided on Magento [and Gorilla Group] and the results have been better than expected."

"Our new site, named My DirectBuy, represents the company’s most significant investment in what’s been a mindful and ongoing transition of our business model and service offerings to best serve members across all channels."