Goolara is an email marketing software provider that specializes in advanced email marketing systems made easy-to-use. Their Symphonie software is available in either an on-premise version, or as a hosted solution, with the same great features available in either version. The software has a rich API that will integrate seamlessly with your system. If you are using Salesforce,com, the integration is built-in. Previously complex tasks such as segmentation, dynamic content, multiple A/B splits, and sophisticated report generation are suddenly a lot easier, allowing you to target your email with unmatched precision. The design interface allows to either create your campaigns in HTML or visually in a WYSIWYG environment. You can also import designs from other sources, such as Dreamweaver. For the person with no time to create their own designs, the program also contains several ready-made templates to get you started immediately.
“Our choice to go with Goolara was based primarily on three things A great API, a low cost of ownership for an on-premise solution, and terrific deliverability service.”
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