“If you provide marketing directors with a solution that’s fast and produces results, they’ll use it more and more. Google Cloud has enabled us to do this while enhancing our customer relationship management and loyalty systems.”
“We began looking for a more powerful, full-featured cloud service when we started creating user accounts."
"We were very familiar with the platform; however, at the beginning of 2021, the company went through a restructuring process. We decided to upgrade Google Workspace to meet the new demands we faced as a consequence of our significant growth, and this involved expanding the use of collaboration services. That's why we chose the Enterprise plan."
“Our ongoing aim is to make it as simple as possible for apparel companies to connect customers with clothes they’ll love, and new personalization features such as the ability to provide fit-aware product assortments on the fly are a big part of that. Having Google Cloud Platform in the background means we can rapidly develop these types of solutions with confidence.”
“The traditional approach of using a static size chart results in a poor user experience for shoppers as there’s simply no consistency in sizing between different brands and retailers. We use a combination of user input, machine learning, body modeling expertise, and the industry’s biggest data set to generate accurate sizing recommendations. Shoppers get a better user experience and our clients benefit from better margins; we typically see conversion lifts of up to 11.5% and returns reduced by 4.4%.”
“I love APIs because they abstract the complexity of what we offer to something very simple for our customers to access.”
“Launching with GCP was strategic for us. We were able to prove viability — not just with a prototype, but with a functioning product — and to reassure customers about the stability and the security of the product, as Google is a well-known and trusted provider.”
"Since moving to Google Cloud Platform, we’ve reclaimed 70% of our data team’s time for scientific discovery.”
“By building a community and platform with novel methodologies, we are discovering new patterns allowing us to predict Alzheimer’s disease and guide patients and families in modifying risk factors that could delay the onset or limit the progression of this devastating disease.”
“With BigQuery, we only need to upload the data once into the cloud. We connect to it, and I can create and destroy data sets. It really empowers me as a business user.”
“Every time you add a new data source to your analysis, there’s a huge capital investment, and it can take a long time to build the traditional infrastructure. By using Google BigQuery, you can work with a different kind of timeline, cost and capital investment, resulting in significant cost and time savings.”
“Growth marketers today want to enable their sellers and buyers to have a personalized, 1:1 conversation with tens to hundreds of millions of people. They’re trying to get consumers to take specific actions, such as onboarding in a certain way or buying a more profitable product. Before they email their marketing offers, they need to identify the largest segment of consumers most likely to be interested. Having high-quality, up-to-date data about the size of those segments, combined with the filtering we provide, enables us to offer something of real value that our competitors don’t have.”
“Marketplaces require analyzing a huge amount of data and transactions. We knew we could build it on GCP. It has the capacity and scale to meet the needs of marketplace operators and their buyers and sellers, and provide needed real-time insights.”
"We believe knowledge is power. Our success means when our users do what they do better because they are well informed."
“Google Cloud Platform has brought great efficiencies, but it’s not a surprise. I have been working with the Google system for 10 years now and know how well the products function. They offer the most innovative solutions available on the market, supporting us to create the business of the future.”