"Once we did this challenge with people in the group, you realize how important that connection on social can be, and how positive it can be.”
"Because it was all a test, we were like, "Oh, let's see where this takes us." But obviously we wanted to recoup what we spent and a bit more. We have a rule of at least a 2:1 for ROI. It went beyond our expectations for sure, but we did put a lot of work into it. It wasn't easy!"












