"Because it was all a test, we were like, "Oh, let's see where this takes us." But obviously we wanted to recoup what we spent and a bit more. We have a rule of at least a 2:1 for ROI. It went beyond our expectations for sure, but we did put a lot of work into it. It wasn't easy!"
“We have a gateway to communicate with our fundraisers in real time this is incredibly valuable in creating connection to the cause but also encourage help seeking behaviour to a wider community."
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