"In the past, our in-person benefit [was] expensive to come to. If you weren't part of a corporate sponsorship, then you had to pay a ticket. So a good number of people, who were of good will, who did not have the money to pay for a ticket, were just left out of it. Within a peer-to-peer approach, we were able to welcome them into the celebration. And they responded extremely well to that."
“A lot of campaigns in the Kickstarter style, you're more or less buying a product when you donate. But in our world and on a site that's centered on nonprofits [such as Givebutter], people are a little bit more used to the fact that what they're doing is pitching into a mission.”
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