“Apart from the quality of the relationship with GEOCONCEPT and their perfect understanding of our market constraints (GEOCONCEPT is also the solution provider for Française des Jeux), we were particularly attracted by the upgradability of the proposed solution. Indeed, the system’s kernel supports the addition of new modules as we …

"Users appreciate this tool’s performance (and the accuracy of the integrated data), customized to how they use it, be it consulting maps on PC or tablet, performing thematic analyses or publishing clear reports. Geo-marketing is very helpful to us in our decision-making process."