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AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc. Get started today at www.adroll.com.
Erxes is a free and open fair-code licensed all-in-one growth marketing and business management platform. Erxes is provides the freedom to use all your favorite tools from a single dashboard at an affordable price. The end result is a seamless and unified solution for the business and a smoother customer journey for the end-user. Customers don’t see businesses as departments. But they can tell when a company’s employees are not on the same page. Also, you need to reach out to customers where they are. Besides, with many apps and tools popping up every day, businesses need to keep up.
LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences. LeadFabric was one of the first three agencies in Europe to offer B2B marketing automation solutions. Long before any of the current technology providers established their own presence in the Europe. This was a time where most "marketing agencies" were still locked up in a top of funnel modus operandi; SEO, website development, digital asset management, inbound marketing etc. For these providers lead generation still is defined as an activity that collects names of potential buyers without really taking into account buying-readiness. With these providers the revenue aspect often stayed out of scope and thus remained a sales department discipline.
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