"We can take the consumer to the source because our milk comes from Dutch farmers who are members of our cooperative, FrieslandCampina. This approach of transparency and pride in the product fits in the cooperative philosophy—a force that we use in communicating with our consumers."

"Campina Boerenland is sold in the supermarket and in the out-of- home channel and is positioned as dairy with the pure and rich taste of the farmland. We want consumers to have transparency in how the product is made and where the milk in the product comes from. This is …