“In an attempt to expand our business model’s reach from college textbooks in the health sciences to the clinicians trained in said colleges, F.A. Davis turned to Mitch Lapides and FulcrumTech. Clinicians in most health professions need timely continuing-education credits to remain certified, and F.A. Davis has much relevant content published for the academic market. After conducting an impressively comprehensive and favorable feasibility study, Mitch and FulcrumTech devised a web solution for clinicians practicing in physical therapy. From the complexities of development to the vigilance of promotion, Mitch and FulcrumTech became the voice and function we could trust. Countless relationships with partners/vendors needed cultivation, evaluation, and in some cases termination, after a thorough selection process. Mitch’s orchestration of the process, which included his very effective communication and presentation skills, exceeded my expectations. And when we turned FulcrumTech loose on a market blitz, Mitch innovated multiple scenarios in determining exactly the best performing variables for each action taken. It was clear that Mitch had all facets of our experiment mastered, and it left us knowing we were in the right hands.”