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Mission design successful brands by gathering investors, employees and customers around a meaningful purpose. All businesses must have a clear purpose. Without a clear and meaningful purpose, how do you create direction for your brand? The brand identity forms an organisations culture and gives employees a clear direction. Brands and organisations are two sides of the same. Internally and externally. Identity and culture. What unites the organisation with your brand is whether the employees feel that they have a meaningful purpose or not. That’s why purpose driven brands are far more powerful than ordinary brands.
Radar PR was established by former journalist and communications manager, Martin Williams. With more than 20 years’ experience in the media and public relations, Martin cut his teeth at several newspaper titles including the North Wales Weekly News, Visitor series and Daily Post, where he was a news and sports reporter, before moving across to become Business Editor.
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