“We get offered online advertising all the time, but it’s hard to directly correlate what advertising does online to actual dollars in the store. Foursquare is, if not the only one, among the few where we can see the return.”

“We’re all about making business more human and in order to do that, it helps to have a clear understanding of what’s resonating with people and what’s not. Foursquare’s Closed Loop Attribution not only helped us understand incrementality for online conversions but also which partners were driving a lift in …