Forma is a graphic designers with a particular interest in brand identity and illustration.They develop visual identities, illustrations, infographics, family icons, websites, applications and art direction, though they also deal with projects which are not easy to label or that go far beyond just one thing.They particularly value creative work generated through concepts. This is why, they look for a solid idea behind any of their proposals that articulates the message and gives meaning to the formal aspect.They use graphic synthesis to face the graphic part of the projects, which they understand as a more direct and effective way of communication, as well as a way to reach less outdated solutions.They get involved in their projects by participating in every design decision that needs to be taken, from the definition and adjustment of the briefing, obviously involving graphic solutions, to anything related to the production of what’s being designed.