"The beauty of your sales strategy is how it enables me to start with a cold prospect and take them along the path to a sale. The wording of a cold call, the follow up techniques (both verbal and written), how to set a next step, to the point of asking for their business is clearly defined and easy to follow. It ensures that both parties have a commitment in the process, which is great since it separates the truly interested from the time wasters. I also like how it allows me to take the driver’s seat in the relationship. Indeed, I even had one prospect tell me how they like how I communicate with them versus another competing firm. The more I use your system the more evidence I receive that it works."