“In general, our goal post-Covid was to get our ADR up and Pace (FLYR for Hospitality) has helped massively. Our ADR used to be $98 before. Now it’s $170… We actually thought that keeping a lower rate was the best strategy during the recovery…but it recommended some higher rates based on the demand data they were receiving. For example, we never thought we could get higher than $99 dollars for a shared space but we sold one for over $200. Also – we’ve been able to get much higher rates around events than we ever dreamed of before. Whether it’s Winter Party, Pride, Art Basel or Ultra Music Festival, we’re pulling in rates much higher than before. To give you another example, previously our normal rate during Art Basel would be $280 but we were selling at $380. Occupancy has also recovered from 80 percent at the start of last year to 97 percent although our guests are now mainly from the US, which was not the case before.”
“Proper integrated business intelligence is going to be very important for the future of Revenue Management. The potential of analytics is massive as you can start to break down so much of the performance in the business and strategise around that. In our case, I’m looking to see where we are at with each building and want to be able to break down performance per unit. I’d also like to be able to track things like cancellations per building, per group and per unit. Analysis of ‘Length of Stay’ is another crucial metric to monitor as in a business like ours housekeeping costs are astronomical and a good BI tool could help us potentially become more cost efficient. I’m looking forward to delving into Analytics more and with such a powerful tool will definitely need the guiding hands of the ever so helpful team to build out some insightful dashboards and templates!”












