“Our whole idea is to pretty much educate as much as we can, make the overall experience as easy and efficient for them. At the end of the day, we want to justify their piece. When they come to us, if there is something that has some sort of significance …

“Creating and sharing our brand stories through Instagram has, in a very short time, proven to be a very compelling platform for the Mercedes-Benz brand. Instagram’s rich images and videos allow us to showcase our new luxury automobiles and unique driving features –only now to a much broader audience.”