“Any time you’re trying to promote a product or service, you’re always looking to stand out in a unique way. Cinemagraphs give you that advantage. It catches attention because you think it’s a photograph, but then you look a little closer and there’s something moving. It grabs the attention that …
“Our brand story resonated with our audience stronger with the cinemagraph ad. We saw a significant uptake in every trackable metric on Facebook, and were stunned by the growth that cinemagraphs drove.”
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