“I think these subtle moving images that tell a bit of a story that people can relate to because they’re set in an office setting, they’re set with a story and a background that they can relate to, it let’s us spend more time on that creative side of it …

“Creating and sharing our brand stories through Instagram has, in a very short time, proven to be a very compelling platform for the Mercedes-Benz brand. Instagram’s rich images and videos allow us to showcase our new luxury automobiles and unique driving features –only now to a much broader audience.”