Flixel is a Toronto-based startup with creative tools for visual storytelling. Their software enable photographers, videographers, and digital marketers to tell mesmerizing stories using a new visual medium known as cinemagraphs, which blends photo and video together. Cinemagraph Pro for macOS and iOS are the world’s favourite ways to create and share cinemagraphs. Cinemagraph Pro for macOS is a 2014 Apple Design Award winner and Best of 2014 in the App Store.They also help brands tell better stories by bringing the cinemagraph experience to life. Their in-house production team, Flixel Studios, produces custom campaigns, live activations and more for leading brands around the world, including A&E, British Airways, Disney, Facebook, HBO, Marriott, Mashable, Mercedes, TED Conference and Microsoft.
“With videos, because it’s so hard to shoot quality video by yourself. We usually have to hire a company or a team of videographers and shoot. We have clients, members, or volunteers, friends to kind of stage a shoot. Generally, that takes quite a bit of time. It’s quite a lot of work to prepare for.”







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