FivebyFive is an independent global communications agency that specialises in launch advertising. They know the idea has to be disruptive, the metrics rock solid and the execution perfect. A launch is one of the most stressful, exciting, fun and satisfying things you can do in marketing.
"Our Brief Was Really To Grab The Attention Of Our Target Audience In A High-Spending, Low-Interest Category. We Knew Because Of The Budgets That Our Competitors Were Spending, We Had To Create Something Different, With Cut-Through, And Going Online Enabled Us To Do That With The Adidas Brand."
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