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Anomaly is a difficult to define, but exciting to work at 'new model' agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills. They believe that translates not only into the work they create, but in the ways they support out talent. Anomaly has been recognized for a very wide range of work and IP, including: Ad Age's 2017 Agency of the Year, Cannes Lions, Effies, Fast Company's Most Innovative, Jay Chiat, Digiday Awards and the Mashies - among the usual suspects.
"The threat is if agencies don’t look at the model and explore new forms of connection and collaboration."
"With more countries, more customer segmentation, more media, and more distribution channels, companies and their CMOs are waging a battle with complexity."
"The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t a novelty. They are all we’ve got left."
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