"It’s the most fair and most telling, but also the most complicated and difficult and time-consuming to do. We think of it kind of like testing in schools - better tests are more comprehensive, but harder to score and harder to engage.”

"We can share information as a team, not just record actions. Our Government Relations team uses it for recording interactions, providing background on interactions, and information on our relationships with Congress. The lobbying team sees it as not just a means to an end, but how we communicate in real-time …