Firstborn is an award-winning design and innovation company headquartered in New York City. Founded in 1997 as a design and technology company, they’ve seen the landscape change dramatically — their industry has evolved, their clients’ businesses and their challenges have become more complex, consumer behavior has changed — and they have changed. Yet, 20 years ago Firstborn was started with the belief that intuitive and engaging consumer experiences will help move their clients’ businesses forward — and they still believe that today. They believe that digital is much more than an advertising and marketing channel. They help their clients realize the full potential of digital through their Strategic Design process and the solutions they create for them.