“We divided the rollout into different phases in order to ensure touchpoints for our colleagues through ongoing communication. This enabled us to continuously increase the number of participants on the one hand and the activity in the tool on the other. We still run small campaigns at regular intervals to …

”With Firstbird we have expanded our recruiting network and we now reach the target group right in their environment, where all the action is. On top of all that, we do it in the most authentic way possible – through referrals from our own employees.”