First Insight is the world’s leading customer-centric merchandising platform that empowers retailers and brands to incorporate the Voice of the Customer into the design, pricing, planning, and marketing of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value.
“Too often organizations take a top-down approach when trying to integrate new solutions into the company Action Learning empowered the merchandising team at rue21 and has given a voice to every individual, no matter the level. The combination of an Action Learning methodology and First Insight’s technology, has been instrumental in gaining much quicker performance improvements than we would have been able to achieve otherwise.”






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