First Insight is the world’s leading customer-centric merchandising platform that empowers retailers and brands to incorporate the Voice of the Customer into the design, pricing, planning, and marketing of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value.
"It’s becoming harder and harder to get the product out as quickly as the customer is looking for it. So we wanted a way of testing our product before the manufacturing cycle — this proved to be the right tool for us."






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