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  • 4.8 / 5.0 (1170)
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Read 15 First Insight reviews and testimonials from customers, explore 10 case studies and customer success stories, and watch 1 customer videos to see why companies chose First Insight as their Customer Feedback Analytics

First Insight is the world’s leading customer-centric merchandising platform that empowers retailers and brands to incorporate the Voice of the Customer into the design, pricing, planning, and marketing of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value.

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Customer Rating Review Scorebased on 1669 reference ratings
4.8/5.0 (1669)

15Testimonials

  • “We see the customer insights and the customer’s voice in choosing the product, in influencing the product, but really interestingly, in choosing a higher price for the product in some cases. And so that’s been incredibly successful for us in Chico’s brand."

    Ann JoyceChief Customer Officer & EVP, Technology, Supply Chain & Field Operations
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10 Case Studies

  • How Dick’s Sporting Goods uses data to make its products stand out

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1 Customer Videos

  • Play Video
    Leah RobertChief Communications and Strategic Development Officer
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Additional First Insight Information & Resources

Read First Insight Reviews, Testimonials & Customer References from 15 real First Insight customers.

Browse First Insight Case Studies, Customer Success Stories, & Customer References from 10 businesses that use First Insight.

Watch First Insight Customer Videos to learn why 1 businesses chose First Insight.

FeaturedCustomers has 1,837,100+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.