"Optimizing LTV has always been a core focus for us, but it's notoriously hard to do. Firebase gave us the tools we needed to systematically boost the lifetime value of our users, plus put safeguards in place in case anything went wrong. The insights we've gained from Firebase have been …

"Based on the results of the experiment, we decided to roll-out the in-game promotion to our entire user base. Now, any user that Predictions identifies as ‘will churn’ receives a gift of 2000 gold coins and 25 gacha tokens. We can’t wait to test Predictions in our other titles!"

"Where we used to spend 50% of our development time building the backend, we can focus now 95% of our time on the actual application."

“The initial implementation was very easy - really a one-day job.”

"Firebase completely freed our engineers from managing campaign infrastructure, and helped our team to be more effective and our campaigns to perform better—which is a huge win for us."

"Firebase has so much functionality in one powerful toolset. It’s easy code to integrate, and we’re confident it’s being continually updated across iOS and Android. That’s a huge win."

"Moving to Firebase was one of the best decisions we ever made. Firebase helps us safely, easily, and quickly run experiments and roll out new features to enhance our user experience. We're excited to continue growing with Firebase!"

"The API was so simple that we implemented all the communications and data synchronization in a bit more than a week."

"Using Google Analytics for Firebase, we matched customer acquisition efforts with in-app conversions, thereby optimizing our overall CPA and driving measurable ROI."

“The App Invites integration process was seamless. A bonus feature is the excellent tracking tie in with Google Analytics.”

"Firebase has been a complete game-changer for our business. It helped us adapt to a difficult situation with the data we needed to improve our revenue stream while keeping users happy."

"By combining Crashlytics' real-time crash reporting with the ability to deploy remote changes to a subset of users through Remote Config, we were able to grow our daily active users beyond our expectations!"

“It's certainly nice to have someone else dealing with the nightmares of real-time scaling and security so that I don't have to.”

"We went from blindly trying to fix issues from vague user comments and incomplete stack traces to getting all the information we need to improve stability. Now we spend less energy on troubleshooting bugs and more time building amazing gaming experiences."

"When we were struggling to find the right monetization strategy for our app, Firebase not only showed us where the opportunity was, it gave us the tools we needed to optimize our ad strategy with confidence."