“Quick and reliable login is crucial to our onboarding process. Firebase Auth allowed us to easily authenticate on multiple platforms, and its extensive feature set gives us room to grow.”

"Firebase Test Lab enables American Express to execute our entire extensive Android test suite for every pull request. Firebase takes care of scaling the test infrastructure, so our engineers can focus on the code, driving improvements to the app and corresponding changes to our test suite."

“I was able to implement Auth in just one afternoon. I remember that I spent weeks before creating my own solution that I had to update each time that the providers changed their API.”

"Firebase was paramount in our attempt to fine-tune the monetization strategy and the implementation of new features throughout our apps. A/B testing became the go to analysis tool when introducing any new changes and it completely took guessing out of the picture."

"Using Google Analytics for Firebase, we matched customer acquisition efforts with in-app conversions, thereby optimizing our overall CPA and driving measurable ROI."

"By combining Crashlytics' real-time crash reporting with the ability to deploy remote changes to a subset of users through Remote Config, we were able to grow our daily active users beyond our expectations!"

"Moving to Firebase was one of the best decisions we ever made. Firebase helps us safely, easily, and quickly run experiments and roll out new features to enhance our user experience. We're excited to continue growing with Firebase!"

“We were unable to find any effective solution for notifications until we found FCM. FCM is the best solution because of its rich features, stable performance, and easy deployment.”

"Based on the results of the experiment, we decided to roll-out the in-game promotion to our entire user base. Now, any user that Predictions identifies as ‘will churn’ receives a gift of 2000 gold coins and 25 gacha tokens. We can’t wait to test Predictions in our other titles!"

"Where we used to spend 50% of our development time building the backend, we can focus now 95% of our time on the actual application."

“Incredible first experience. I was able to get a completely custom, embedded chat client running in 30 mins. I really couldn't imagine how this could be easier.”

"Testing features first using Firebase helped us to make the right decision, which resulted in an increase of user daily engagement by five percent."

"We saw twice the retention rate among users with customized onboarding flow than among regular users. And it took us just one day to implement the customized onboarding screens."

"Firebase has empowered our entire team to be more creative, because now we have a way to confidently and safely test our big ideas. It makes testing so easy that anyone on the team can run their own experiments."

"We are very impressed with how magical the personalization feature has been. It's so much more than an A/B test, as it continuously optimizes and serves the right variant to the right groups of people to maximize conversion goals. Without Firebase, we would have a harder time succeeding in an …