"Firebase Test Lab enables American Express to execute our entire extensive Android test suite for every pull request. Firebase takes care of scaling the test infrastructure, so our engineers can focus on the code, driving improvements to the app and corresponding changes to our test suite."

"Using Google Analytics for Firebase, we matched customer acquisition efforts with in-app conversions, thereby optimizing our overall CPA and driving measurable ROI."

"Firebase has empowered our entire team to be more creative, because now we have a way to confidently and safely test our big ideas. It makes testing so easy that anyone on the team can run their own experiments."

"We are very impressed with how magical the personalization feature has been. It's so much more than an A/B test, as it continuously optimizes and serves the right variant to the right groups of people to maximize conversion goals. Without Firebase, we would have a harder time succeeding in an …

“We launched the first Firebase product about an hour ago. It looks to be going swell, with the App Dashboard lighting up like christmas!”

"The first prototype of Pear Deck was written in just a few hours while I waited for a delayed airplane. Incredible! I slapped that together and popped it onto my teaching blog, and teachers used it thousands of times."

"Optimizing LTV has always been a core focus for us, but it's notoriously hard to do. Firebase gave us the tools we needed to systematically boost the lifetime value of our users, plus put safeguards in place in case anything went wrong. The insights we've gained from Firebase have been …

“It's certainly nice to have someone else dealing with the nightmares of real-time scaling and security so that I don't have to.”

"Firebase completely freed our engineers from managing campaign infrastructure, and helped our team to be more effective and our campaigns to perform better—which is a huge win for us."

“The initial implementation was very easy - really a one-day job.”

"Firebase has been a complete game-changer for our business. It helped us adapt to a difficult situation with the data we needed to improve our revenue stream while keeping users happy."

“We were unable to find any effective solution for notifications until we found FCM. FCM is the best solution because of its rich features, stable performance, and easy deployment.”

“Firebase was a breeze to set up, and it's been one of the most reliable third party services we use since we started using them for in-app chat.”

"With Firebase Realtime Database, we felt we had built the best force-plate testing software on the market. Thanks to Cloud Firestore, in only two weeks, we built a system that's significantly better and includes features we never thought possible to ship on Day 1."

"Firebase showed us how to monetize our games without sacrificing the game experience or driving players away. It gave us the confidence to try new approaches we never thought would work."