"Firebase was paramount in our attempt to fine-tune the monetization strategy and the implementation of new features throughout our apps. A/B testing became the go to analysis tool when introducing any new changes and it completely took guessing out of the picture."

"Firebase Test Lab enables American Express to execute our entire extensive Android test suite for every pull request. Firebase takes care of scaling the test infrastructure, so our engineers can focus on the code, driving improvements to the app and corresponding changes to our test suite."

"Where we used to spend 50% of our development time building the backend, we can focus now 95% of our time on the actual application."

"Firebase has so much functionality in one powerful toolset. It’s easy code to integrate, and we’re confident it’s being continually updated across iOS and Android. That’s a huge win."

"Firebase completely freed our engineers from managing campaign infrastructure, and helped our team to be more effective and our campaigns to perform better—which is a huge win for us."

"Firebase has so much functionality...in one powerful toolset. It's easy code to integrate, and we're confident it's being continually updated across iOS and Android. That's a huge win."

“The initial implementation was very easy - really a one-day job.”

“Firebase is the easiest way to get real-time with persistence, with just a few lines of JavaScript code.”

"The first prototype of Pear Deck was written in just a few hours while I waited for a delayed airplane. Incredible! I slapped that together and popped it onto my teaching blog, and teachers used it thousands of times."

"Moving to Firebase was one of the best decisions we ever made. Firebase helps us safely, easily, and quickly run experiments and roll out new features to enhance our user experience. We're excited to continue growing with Firebase!"

"We could not handle the operation we have today without Firebase."

"Firebase showed us how to monetize our games without sacrificing the game experience or driving players away. It gave us the confidence to try new approaches we never thought would work."

“Firebase Cloud Messaging meets our requirements perfectly.”

“Wow, loving the Firebase JS SDK. You can tell when developers really care.”

"Optimizing LTV has always been a core focus for us, but it's notoriously hard to do. Firebase gave us the tools we needed to systematically boost the lifetime value of our users, plus put safeguards in place in case anything went wrong. The insights we've gained from Firebase have been …