"Testing features first using Firebase helped us to make the right decision, which resulted in an increase of user daily engagement by five percent."

"We could not handle the operation we have today without Firebase."

"Firebase completely freed our engineers from managing campaign infrastructure, and helped our team to be more effective and our campaigns to perform better—which is a huge win for us."

"When we were struggling to find the right monetization strategy for our app, Firebase not only showed us where the opportunity was, it gave us the tools we needed to optimize our ad strategy with confidence."

"Firebase has been a complete game-changer for our business. It helped us adapt to a difficult situation with the data we needed to improve our revenue stream while keeping users happy."

"AutoML allowed us to improve the time it takes to create a listing through the app, which obviously has clear implications for us in terms of seller ROI."

"Based on the results of the experiment, we decided to roll-out the in-game promotion to our entire user base. Now, any user that Predictions identifies as ‘will churn’ receives a gift of 2000 gold coins and 25 gacha tokens. We can’t wait to test Predictions in our other titles!"

"Firebase has empowered our entire team to be more creative, because now we have a way to confidently and safely test our big ideas. It makes testing so easy that anyone on the team can run their own experiments."

"We are very impressed with how magical the personalization feature has been. It's so much more than an A/B test, as it continuously optimizes and serves the right variant to the right groups of people to maximize conversion goals. Without Firebase, we would have a harder time succeeding in an …

“The App Invites integration process was seamless. A bonus feature is the excellent tracking tie in with Google Analytics.”

"Using Google Analytics for Firebase, we matched customer acquisition efforts with in-app conversions, thereby optimizing our overall CPA and driving measurable ROI."

"Firebase showed us how to monetize our games without sacrificing the game experience or driving players away. It gave us the confidence to try new approaches we never thought would work."

"Our mission is to entertain and connect people around the world through amazing games, and Firebase is a key partner helping us achieve our mission by giving us the tools to deploy new features faster and with confidence."

"Using Firebase has completely transformed Le Figaro's digital business by making it easy to rapidly innovate and personalize content for our readers. With Firebase we have seen continuous increases in retention, downloads and screen time in our apps!"

"Firebase has so much functionality...in one powerful toolset. It's easy code to integrate, and we're confident it's being continually updated across iOS and Android. That's a huge win."