"Firebase has so much functionality in one powerful toolset. It’s easy code to integrate, and we’re confident it’s being continually updated across iOS and Android. That’s a huge win."

"We are very impressed with how magical the personalization feature has been. It's so much more than an A/B test, as it continuously optimizes and serves the right variant to the right groups of people to maximize conversion goals. Without Firebase, we would have a harder time succeeding in an …

"The API was so simple that we implemented all the communications and data synchronization in a bit more than a week."

"Where we used to spend 50% of our development time building the backend, we can focus now 95% of our time on the actual application."

“Quick and reliable login is crucial to our onboarding process. Firebase Auth allowed us to easily authenticate on multiple platforms, and its extensive feature set gives us room to grow.”

“The App Invites integration process was seamless. A bonus feature is the excellent tracking tie in with Google Analytics.”

"We saw twice the retention rate among users with customized onboarding flow than among regular users. And it took us just one day to implement the customized onboarding screens."

“I was able to implement Auth in just one afternoon. I remember that I spent weeks before creating my own solution that I had to update each time that the providers changed their API.”

“It's certainly nice to have someone else dealing with the nightmares of real-time scaling and security so that I don't have to.”

“Wow, loving the Firebase JS SDK. You can tell when developers really care.”

"Firebase showed us how to monetize our games without sacrificing the game experience or driving players away. It gave us the confidence to try new approaches we never thought would work."

"When we were struggling to find the right monetization strategy for our app, Firebase not only showed us where the opportunity was, it gave us the tools we needed to optimize our ad strategy with confidence."

"Firebase was paramount in our attempt to fine-tune the monetization strategy and the implementation of new features throughout our apps. A/B testing became the go to analysis tool when introducing any new changes and it completely took guessing out of the picture."

"Firebase completely freed our engineers from managing campaign infrastructure, and helped our team to be more effective and our campaigns to perform better—which is a huge win for us."

"AutoML allowed us to improve the time it takes to create a listing through the app, which obviously has clear implications for us in terms of seller ROI."