"We are very impressed with how magical the personalization feature has been. It's so much more than an A/B test, as it continuously optimizes and serves the right variant to the right groups of people to maximize conversion goals. Without Firebase, we would have a harder time succeeding in an …

"We saw twice the retention rate among users with customized onboarding flow than among regular users. And it took us just one day to implement the customized onboarding screens."

"AutoML allowed us to improve the time it takes to create a listing through the app, which obviously has clear implications for us in terms of seller ROI."

"We could not handle the operation we have today without Firebase."

"Firebase Test Lab enables American Express to execute our entire extensive Android test suite for every pull request. Firebase takes care of scaling the test infrastructure, so our engineers can focus on the code, driving improvements to the app and corresponding changes to our test suite."

"When we were struggling to find the right monetization strategy for our app, Firebase not only showed us where the opportunity was, it gave us the tools we needed to optimize our ad strategy with confidence."

"Firebase has so much functionality in one powerful toolset. It’s easy code to integrate, and we’re confident it’s being continually updated across iOS and Android. That’s a huge win."

"Firebase has empowered our entire team to be more creative, because now we have a way to confidently and safely test our big ideas. It makes testing so easy that anyone on the team can run their own experiments."

"Based on the results of the experiment, we decided to roll-out the in-game promotion to our entire user base. Now, any user that Predictions identifies as ‘will churn’ receives a gift of 2000 gold coins and 25 gacha tokens. We can’t wait to test Predictions in our other titles!"

"Firebase has so much functionality...in one powerful toolset. It's easy code to integrate, and we're confident it's being continually updated across iOS and Android. That's a huge win."

“The initial implementation was very easy - really a one-day job.”

"We went from blindly trying to fix issues from vague user comments and incomplete stack traces to getting all the information we need to improve stability. Now we spend less energy on troubleshooting bugs and more time building amazing gaming experiences."

"Where we used to spend 50% of our development time building the backend, we can focus now 95% of our time on the actual application."

"The API was so simple that we implemented all the communications and data synchronization in a bit more than a week."

“Incredible first experience. I was able to get a completely custom, embedded chat client running in 30 mins. I really couldn't imagine how this could be easier.”