"Optimizing LTV has always been a core focus for us, but it's notoriously hard to do. Firebase gave us the tools we needed to systematically boost the lifetime value of our users, plus put safeguards in place in case anything went wrong. The insights we've gained from Firebase have been …

"By combining Crashlytics' real-time crash reporting with the ability to deploy remote changes to a subset of users through Remote Config, we were able to grow our daily active users beyond our expectations!"

"AutoML allowed us to improve the time it takes to create a listing through the app, which obviously has clear implications for us in terms of seller ROI."

"Using Firebase has completely transformed Le Figaro's digital business by making it easy to rapidly innovate and personalize content for our readers. With Firebase we have seen continuous increases in retention, downloads and screen time in our apps!"

"Firebase has so much functionality in one powerful toolset. It’s easy code to integrate, and we’re confident it’s being continually updated across iOS and Android. That’s a huge win."

"Firebase has so much functionality...in one powerful toolset. It's easy code to integrate, and we're confident it's being continually updated across iOS and Android. That's a huge win."

“Firebase was a breeze to set up, and it's been one of the most reliable third party services we use since we started using them for in-app chat.”

“The App Invites integration process was seamless. A bonus feature is the excellent tracking tie in with Google Analytics.”

"Based on the results of the experiment, we decided to roll-out the in-game promotion to our entire user base. Now, any user that Predictions identifies as ‘will churn’ receives a gift of 2000 gold coins and 25 gacha tokens. We can’t wait to test Predictions in our other titles!"

“It's certainly nice to have someone else dealing with the nightmares of real-time scaling and security so that I don't have to.”

“Firebase is the easiest way to get real-time with persistence, with just a few lines of JavaScript code.”

“Quick and reliable login is crucial to our onboarding process. Firebase Auth allowed us to easily authenticate on multiple platforms, and its extensive feature set gives us room to grow.”

"Using Google Analytics for Firebase, we matched customer acquisition efforts with in-app conversions, thereby optimizing our overall CPA and driving measurable ROI."

"Firebase was paramount in our attempt to fine-tune the monetization strategy and the implementation of new features throughout our apps. A/B testing became the go to analysis tool when introducing any new changes and it completely took guessing out of the picture."

“Firebase Cloud Messaging meets our requirements perfectly.”