"Based on the results of the experiment, we decided to roll-out the in-game promotion to our entire user base. Now, any user that Predictions identifies as ‘will churn’ receives a gift of 2000 gold coins and 25 gacha tokens. We can’t wait to test Predictions in our other titles!"

"We saw twice the retention rate among users with customized onboarding flow than among regular users. And it took us just one day to implement the customized onboarding screens."

"Our mission is to entertain and connect people around the world through amazing games, and Firebase is a key partner helping us achieve our mission by giving us the tools to deploy new features faster and with confidence."

"Firebase Test Lab enables American Express to execute our entire extensive Android test suite for every pull request. Firebase takes care of scaling the test infrastructure, so our engineers can focus on the code, driving improvements to the app and corresponding changes to our test suite."

"Firebase has so much functionality in one powerful toolset. It’s easy code to integrate, and we’re confident it’s being continually updated across iOS and Android. That’s a huge win."

“We launched the first Firebase product about an hour ago. It looks to be going swell, with the App Dashboard lighting up like christmas!”

“Firebase Cloud Messaging meets our requirements perfectly.”

"Using Google Analytics for Firebase, we matched customer acquisition efforts with in-app conversions, thereby optimizing our overall CPA and driving measurable ROI."

"Firebase completely freed our engineers from managing campaign infrastructure, and helped our team to be more effective and our campaigns to perform better—which is a huge win for us."

"Firebase has empowered our entire team to be more creative, because now we have a way to confidently and safely test our big ideas. It makes testing so easy that anyone on the team can run their own experiments."

"Firebase has been a complete game-changer for our business. It helped us adapt to a difficult situation with the data we needed to improve our revenue stream while keeping users happy."

“The initial implementation was very easy - really a one-day job.”

"When we were struggling to find the right monetization strategy for our app, Firebase not only showed us where the opportunity was, it gave us the tools we needed to optimize our ad strategy with confidence."

"Where we used to spend 50% of our development time building the backend, we can focus now 95% of our time on the actual application."

“The App Invites integration process was seamless. A bonus feature is the excellent tracking tie in with Google Analytics.”