"AutoML allowed us to improve the time it takes to create a listing through the app, which obviously has clear implications for us in terms of seller ROI."

"With Firebase Realtime Database, we felt we had built the best force-plate testing software on the market. Thanks to Cloud Firestore, in only two weeks, we built a system that's significantly better and includes features we never thought possible to ship on Day 1."

"Firebase has so much functionality...in one powerful toolset. It's easy code to integrate, and we're confident it's being continually updated across iOS and Android. That's a huge win."

"The API was so simple that we implemented all the communications and data synchronization in a bit more than a week."

"We are very impressed with how magical the personalization feature has been. It's so much more than an A/B test, as it continuously optimizes and serves the right variant to the right groups of people to maximize conversion goals. Without Firebase, we would have a harder time succeeding in an …

"We could not handle the operation we have today without Firebase."

"Testing features first using Firebase helped us to make the right decision, which resulted in an increase of user daily engagement by five percent."

"I didn't have to spin up new servers, worry about additional capacity, or think about downtime. I just watched the number go up."

"Firebase completely freed our engineers from managing campaign infrastructure, and helped our team to be more effective and our campaigns to perform better—which is a huge win for us."

"We went from blindly trying to fix issues from vague user comments and incomplete stack traces to getting all the information we need to improve stability. Now we spend less energy on troubleshooting bugs and more time building amazing gaming experiences."

“The App Invites integration process was seamless. A bonus feature is the excellent tracking tie in with Google Analytics.”

"Firebase Test Lab enables American Express to execute our entire extensive Android test suite for every pull request. Firebase takes care of scaling the test infrastructure, so our engineers can focus on the code, driving improvements to the app and corresponding changes to our test suite."

"Using Firebase has completely transformed Le Figaro's digital business by making it easy to rapidly innovate and personalize content for our readers. With Firebase we have seen continuous increases in retention, downloads and screen time in our apps!"

"When we were struggling to find the right monetization strategy for our app, Firebase not only showed us where the opportunity was, it gave us the tools we needed to optimize our ad strategy with confidence."

"Firebase was paramount in our attempt to fine-tune the monetization strategy and the implementation of new features throughout our apps. A/B testing became the go to analysis tool when introducing any new changes and it completely took guessing out of the picture."