"Firebase was paramount in our attempt to fine-tune the monetization strategy and the implementation of new features throughout our apps. A/B testing became the go to analysis tool when introducing any new changes and it completely took guessing out of the picture."

"Firebase has so much functionality...in one powerful toolset. It's easy code to integrate, and we're confident it's being continually updated across iOS and Android. That's a huge win."

“We launched the first Firebase product about an hour ago. It looks to be going swell, with the App Dashboard lighting up like christmas!”

"We saw twice the retention rate among users with customized onboarding flow than among regular users. And it took us just one day to implement the customized onboarding screens."

“I was able to implement Auth in just one afternoon. I remember that I spent weeks before creating my own solution that I had to update each time that the providers changed their API.”

"Firebase has been a complete game-changer for our business. It helped us adapt to a difficult situation with the data we needed to improve our revenue stream while keeping users happy."

“We were unable to find any effective solution for notifications until we found FCM. FCM is the best solution because of its rich features, stable performance, and easy deployment.”

"I didn't have to spin up new servers, worry about additional capacity, or think about downtime. I just watched the number go up."

"Based on the results of the experiment, we decided to roll-out the in-game promotion to our entire user base. Now, any user that Predictions identifies as ‘will churn’ receives a gift of 2000 gold coins and 25 gacha tokens. We can’t wait to test Predictions in our other titles!"

"Using Google Analytics for Firebase, we matched customer acquisition efforts with in-app conversions, thereby optimizing our overall CPA and driving measurable ROI."

"Using Firebase has completely transformed Le Figaro's digital business by making it easy to rapidly innovate and personalize content for our readers. With Firebase we have seen continuous increases in retention, downloads and screen time in our apps!"

"We are very impressed with how magical the personalization feature has been. It's so much more than an A/B test, as it continuously optimizes and serves the right variant to the right groups of people to maximize conversion goals. Without Firebase, we would have a harder time succeeding in an …

“Firebase Cloud Messaging meets our requirements perfectly.”

“The App Invites integration process was seamless. A bonus feature is the excellent tracking tie in with Google Analytics.”

"Firebase completely freed our engineers from managing campaign infrastructure, and helped our team to be more effective and our campaigns to perform better—which is a huge win for us."