"B2B customers are very volatile, and will not try to complete their purchases if the amount of payment solutions is limited, if the payment process takes too long, or if a technical problem occurs. Some buyers may therefore postpone their orders, or turn to other sites to make their purchases."
"This allows us to address sales development levers that we were not doing before. Sometimes 30% of a Bricoman's turnover is achieved with this payment method."












