“During our initial move to Salesforce we didn’t set our Supporter Care team up for success so this time around we really wanted to focus on how we process donations. The objective was to make their jobs easier so they could focus on more meaningful work.”

“We have more than 995,000 people in our Salesforce org, all with different mindsets and interests, and different stages of their relationship with us. If our main campaign message is ‘help us,’ we need to be able to send that out in different forms and channels to different audiences, driven …