"With the aid of FieldPro, sales managers can now effectively monitor the activities of both Awash and Distributor field sales teams, based on well-structured, systematic data. It's become effortless to track individual sales performance with simple KPIs like the number of visits, strike call rates, and time spent in the field. This provides a clear basis for setting measurable quantitative and qualitative targets. Any areas requiring improvement can be quickly identified, allowing for swift corrective measures. FieldPro also aids in building and daily updating a robust customer database (addition of new customers, removal of closed outlets, geolocation, segmentation/prioritization, etc). Regular tracking of both Awash's and competitors' brand performances within outlets (numeric and weighted distribution, share of space/shelves, etc.) provides the trade marketing team with vital insights. They can assess the strengths and weaknesses of their brands versus competition in any given territory or outlet type. This critical information sourced from FieldPro helps in driving the most suitable market activations."