“I cannot understate how impactful the momentum generated by the FERMÀT sales channel has been for our business. We consistently see consumers opt for our bundle and higher-pricepoint SKUs when shopping through the FERMÀT experience, relative to our DTC site."

“FERMAT is a conversion rate optimization tool at its core. The flexibility in terms of testing specific content experiences or PDP experiences - you can really tailor the tool to your needs, to answer your business questions. There’s so much more depth here than just an A/B testing tool."