"The Ferret has helped us improve customer satisfaction by highlighting weaknesses in the way we handle complaints. By being able to quickly understand customer complaints and act on them, we can talk to unhappy customers and resolve their issues before they escalate to Ombudsman level. There is a cost of $2,000 plus any compensation to fight each of these cases, but we know that Feedback Ferret has already helped us reduce these costs and increase our customer satisfaction levels."
"By listening and acting on the negative comments, we have won unhappy customers back into the fold, improved facilities on specific sites, better equipped our accommodation according to customer needs and improved our staff training. The benefits of the programme are very clear to see. We have 25 members of staff who use the dashboards regularly and it is fast becoming our greatest management tool for influencing our business decisions for our holiday offering. The fact that the programme is multi-lingual is also a real benefit to us as it facilitates greater understanding of our customer’s feedback, irrespective of the language they speak."