Feedback Ferret first started in 1998, analyzing open-ended customer feedback at a level that had never been possible before. Year on year, they have painstakingly tweaked and improved the solution. And they will continue to do so. With success stories that include some of the world’s largest brands, they have grown into customer feedback experts and world leaders in the text analysis arena.
"By listening and acting on the negative comments, we have won unhappy customers back into the fold, improved facilities on specific sites, better equipped our accommodation according to customer needs and improved our staff training. The benefits of the programme are very clear to see. We have 25 members of staff who use the dashboards regularly and it is fast becoming our greatest management tool for influencing our business decisions for our holiday offering. The fact that the programme is multi-lingual is also a real benefit to us as it facilitates greater understanding of our customer’s feedback, irrespective of the language they speak."
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