"I switched to Fathom because it’s an ethical analytics tool that I can trust with my data. The interface is beautifully simple to use: it shows me everything I want to know about my site's performance, and nothing I don’t!"
"Fathom lets me quickly get the insights I care about and then gets out of the way so that I can focus on my creative work instead. And, not living with the guilt of sending your users' data to a big company that's probably misusing it is a great bonus."