Matomo

"At Coventry University, research is integral to the corporate plan and we produce research which reflects our commitment to Excellence with Impact. The project website is one of the important ways to generate or deliver the impact to the society. Hence, we have implemented the Matomo platform to help our researchers have a better understanding of their audience. Matomo is such a flexible system, instead of passively receiving web traffic reports, researchers at Coventry are proactively using plugins like A/B Testing to improve the number of times their websites get visited. Moreover, by using the APIs provided by Matomo, they even integrate it with their own system to generate integrating outputs in the behavioural science research. From the IT perspective, Matomo is easy to deploy and maintain, and more importantly, as a self-hosted solution we have the full control of the data."

"In the past 12 months we have really benefited from (both basic and premium bundle) reports such as: form statistics (for in depth data about the use of our registration form), media stats (for detailed video statistics), downloads data, external link clicks, local searches, campaign urls and much more. Matomo is widely used within our organisation. Not only for marketing goals, but also for improving our editorial content, to track and eliminate obstacles in our UX, and to track the effects of every new release of our platform."

“Cost to feature ratio was a driving factor. Matomo met the same feature benchmarks from a tracking standpoint of the other competitors. We save about 150K per year using Matomo. The per-user and per-data pricing model of Matomo competitors makes their solutions quickly in the $1M/yr range for the scale of our applications.”