Matomo

"No matter whether we are working with granular or big-picture data, we always have confidence that we are making user-benefited decisions based on a complete data set. And having full control of our Matomo data is critical - we get to choose exactly how it's stored, managed and deleted."

"At Coventry University, research is integral to the corporate plan and we produce research which reflects our commitment to Excellence with Impact. The project website is one of the important ways to generate or deliver the impact to the society. Hence, we have implemented the Matomo platform to help our researchers have a better understanding of their audience. Matomo is such a flexible system, instead of passively receiving web traffic reports, researchers at Coventry are proactively using plugins like A/B Testing to improve the number of times their websites get visited. Moreover, by using the APIs provided by Matomo, they even integrate it with their own system to generate integrating outputs in the behavioural science research. From the IT perspective, Matomo is easy to deploy and maintain, and more importantly, as a self-hosted solution we have the full control of the data."

"Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo as a replacement for GA. Matomo is a free, open source, and most importantly, supports local data collection."