“When I read about it, it immediately made sense to me because it’s an app that’s specifically aimed at top-fruit growers and created by top-fruit growers, which is a rarity in this industry. Most of the software that has been available to us so far has not necessarily been developed …

“I’ve been looking for a tool that fits my needs as an avocado grower. This is the closest thing I’ve found to be a match, the fact that after mapping my fields, I was presented with settings such as tree spacing, variety, rootstock, things that are specific to tree crops, …