“When I read about it, it immediately made sense to me because it’s an app that’s specifically aimed at top-fruit growers and created by top-fruit growers, which is a rarity in this industry. Most of the software that has been available to us so far has not necessarily been developed …

“What I really like about the app is the flexibility of the system, as it doesn’t tell me to use certain equipment settings, crop protection product lists, etc.. I can enter everything as I use it on my farm and adapt it to our processes and ways of working.”