“The experience of testing with people with disabilities and the results that followed felt very important, and something product teams should seek out regularly. We’d highly recommend this process for anyone working on digital experiences; particularly if you can test prototypes to adapt to the findings early and often in …

“Sharing video clips of Fable testers using certain flows on our site and app has been extremely helpful. A clip of someone using assistive technology to illustrate the issue and put the guideline in perspective for a real user has been very impactful for the whole digital team.”