"The performance-based marketing campaigns delivered via the VMware co-marketing program is an excellent model for Distributors as it allows to boost Partner’s business with direct VMware business opportunities ( leads ). The leads distributed have proven to be good and with comprehensive information on the prospect’s IT requirements. The Distributors are handling the process and the value we bring to the table is very clear and well perceived. For the Partners it is for once easy to join so the recruitment process was fast. There is a clear process to distribute and track leads progression by partners and partners can be mapped by location so leads can be distributed in a logical manner."