"Red Pin Media's publications have been media sponsors of Jack O'Lantern Spectacular since the event launched in Louisville eight years ago. This year was the first that we were able to work together as their ticketing partner, and the collaboration was very rewarding. Jack O'Lantern Spectacular is a natural fit for our "Top Things to Do" and "Staff Picks" articles, so we gave it some prominent editorial attention. In doing so, not only were we able to promote an event that benefits one of our city's important nonprofits - The Louisville Parks Foundation - while helping our audiences find something safe and fun to do during the pandemic, but we also brought in revenue that has been a lifeline for us as we, like many small businesses, weather this pandemic. This partnership is a good example of how our ticketing franchise with Evvnt fits into our overall revenue strategy while also supporting our publications' editorial missions.”