"Beyond delivering effective medicines, there are many ways – big and small – that we as a company can positively impact the lives of people living with the most prevalent and impactful non-communicable diseases. This begins with a fundamental understanding of their needs, struggles, hopes and dreams – not just as patients with disease, but as people first. That’s why it was critical that we started with creating a catalyst for this perspective shift with our company-first Patient Week – delivered successfully in record time of under three months."