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Genesis is a strategic and creative consultancy that helps organizations turn their unique points of difference into market advantage. They work with leaders and innovators to make meaningful change in brand, strategy, communications and investor relations. Since 1967 they have been a trusted partner of every kind of enterprise, big and small, all over the world. They add value through a high-touch partnership, solving strategic problems creatively and creative problems strategically. They are champions of the idea, adept in all media. They work from the inside out, creating continuity from culture to customer.
“Crafting a 100th anniversary message is an opportunity few companies have. At Steelcase we wanted to celebrate in a unique and inspiring way that reflected our history and focused on the future. The Genesis team was an exceptional strategic and creative partner to Steelcase and brought to life the core idea central to our company, that it is not companies that survive – it is ideas. Genesis helped us to express this in a very compelling campaign and visually attractive identity and tools that created excitement and conversation amongst all our stakeholders.”
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