Eulerian Technologies Testimonials

“The goals the digital marketing team set for this project were really ambitious. We chose EULERIAN because some of the things we considered more important in a data collection technology such as a DMP were its precision, security, and reliability. It was also essential that it could connect to other technologies that Melia had already implemented, such as DSPs, attribution models, bidding tools, etc. Another fundamental thing was its capacity to connect with the partners with which we currently work.”

"Adding QR-codes to our offline media efforts had an obvious advantage from a tracking and ROI measurement point of view. It was also a simple way for us to make those supports more interactive and engaging for the exposed audience. The Eulerian Technologies suite has played an essential role in the set-up of this campaign. Besides allowing us to measure the ROI of each support thanks to reliable data collection, we were able to compare campaign performance with those from more conventional acquisition channels, in one simple interface. It was rich in campaign learnings for future offline investments."