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"Adding QR-codes to our offline media efforts had an obvious advantage from a tracking and ROI measurement point of view. It was also a simple way for us to make those supports more interactive and engaging for the exposed audience. The Eulerian Technologies suite has played an essential role in the set-up of this campaign. Besides allowing us to measure the ROI of each support thanks to reliable data collection, we were able to compare campaign performance with those from more conventional acquisition channels, in one simple interface. It was rich in campaign learnings for future offline investments."
“Thanks to a shared focus on granular application of our first party user data this cooperation between Sociomantic and Eulerian Technologies resulted in a significant lift in ROI for BrandAlley compared to our original retargeting strategy.”
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Trusted by leading companies around the world, Treasure Data customers span the Fortune 500 and Global 2000 enterprises.
Simon Data is a tool that transforms your data into clear insights that lets you get more out of your marketing. Connect your data in minutes, create customized segments, deploy to existing channels, and discover what your customers want.
Lotame is the universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Through the Lotame platform, brands, agencies, and publishers can learn more about their most valuable audiences, find prospects that look and act exactly like them, and then execute on targeted ad campaigns and content strategies. Lotame unifies and enriches the world’s data to provide clients with a more meaningful relationship with their customers, increasing commerce and brand loyalty.
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