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“As part of Photobox’s DNA, personalization is at the heart of our display strategy, as it is intrinsically linked to our product offer. The promotion of highly emotive products should be illustrated in perfect harmony to the target audience. This objective is facilitated by the technical structure of a DMP plus a robust and personalized buying platform."
“The goals the digital marketing team set for this project were really ambitious. We chose EULERIAN because some of the things we considered more important in a data collection technology such as a DMP were its precision, security, and reliability. It was also essential that it could connect to other technologies that Melia had already implemented, such as DSPs, attribution models, bidding tools, etc. Another fundamental thing was its capacity to connect with the partners with which we currently work.”
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Trusted by leading companies around the world, Treasure Data customers span the Fortune 500 and Global 2000 enterprises.
Simon Data is a tool that transforms your data into clear insights that lets you get more out of your marketing. Connect your data in minutes, create customized segments, deploy to existing channels, and discover what your customers want.
Lotame is the universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Through the Lotame platform, brands, agencies, and publishers can learn more about their most valuable audiences, find prospects that look and act exactly like them, and then execute on targeted ad campaigns and content strategies. Lotame unifies and enriches the world’s data to provide clients with a more meaningful relationship with their customers, increasing commerce and brand loyalty.
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