“The goals the digital marketing team set for this project were really ambitious. We chose EULERIAN because some of the things we considered more important in a data collection technology such as a DMP were its precision, security, and reliability. It was also essential that it could connect to other …

“EULERIAN allows us to have data from all of our customer acquisition campaigns, grouped together in a single tool, gathering the investments, sales, CPA and income for each of them. In addition, it gives us a very detailed vision of each user’s marketing history. In other words, we can see …