Thanks to a shared focus on granular application of our first party user data this cooperation between Sociomantic and Eulerian Technologies resulted in a significant lift in ROI for BrandAlley compared to our original retargeting strategy.

With Eulerian Technologies, we opted for a solid, trusted third party prepared to listen to our issues, that gave us a very detailed global perspective of our online investments, thanks to the quality of the collected data. We now have a far more comprehensive view of our campaigns, with regard to their objectives, and we can drive our data exploitation much, much further.

Adding QR-codes to our offline media efforts had an obvious advantage from a tracking and ROI measurement point of view. It was also a simple way for us to make those supports more interactive and engaging for the exposed audience. The Eulerian Technologies suite has played an essential role in the set-up of this campaign. Besides allowing us to measure the ROI of each support thanks to reliable data collection, we were able to compare campaign performance with those from more conventional acquisition channels, in one simple interface. It was rich in campaign learnings for future offline investments.

The automated deduplication of sales put an end to the double attribution of the conversions from the acquisition to the performance. At equivalent campaign volumes, it enabled us to considerably optimize the budget. Furthermore, the improved quality and quantity of data enabled our partners to attain an enhanced qualification of the traffic sent towards 3Suisses.fr, giving rise, at equivalent budget, to an increase in qualified traffic.

As part of Photobox’s DNA, personalization is at the heart of our display strategy, as it is intrinsically linked to our product offer. The promotion of highly emotive products should be illustrated in perfect harmony to the target audience. This objective is facilitated by the technical structure of a DMP plus a robust and personalized buying platform.

The integrated suite offered by Eulerian Technologies, and the Data Decision Platform in particular, allow us to push the use and analysis of our data much further than before. Thanks to a feed of our CRM data, we can now better segment our different campaigns, according to the effectiveness of each marketing channel on each target audience and, in that way, optimize our ROI. We are also able to set up ultrapersonalized communication campaigns, in which we serve the right message to the right person, at the right time, and over the most effective channel!