“Kiwi Movers is a London-based removals and storage company. We rely on inbound leads to our website in order to succeed in what is a highly competitive sector, traditionally dominated by large national firms. Essential Content executed a simple search strategy; delivering genuinely useful ‘decision phase’ on-site content and a steady flow of high quality links every month, earned from our content outreach campaigns. Since hiring Essential Content, our organic traffic has increased by more than 70% and we’ve earned links from almost every national newspaper and almost 100 influential websites. This has improved brand perceptions and boosted organic search performance.”