“Terry took over an SEM program that was spending a lot of money but not getting a lot of results. He brought structure and visibility into our SEM activities, as well as his expertise in conversion funnels, landing pages, ad text and keyword development. Our company was undergoing a lot of changes with respect to the lending market, and Terry was quick to act on these changes. I came to think of CPC Search as more than just our SEM agency – they really acted as part of our internal marketing team.”