ERA404 Creative Group was founded by Don Citarella in August 2001 with the sole purpose of changing the way companies look at visual communication. With a wide variety of outlets for design and development services, especially in New York, companies tended to work piece-meal with different studios. They would call on Company A to do their identity, Company B to create their stationery system, Company C to do their site, etc. In listening to their clients, they learned quickly that they preferred working with one company to provide all design and development solutions. Their goal was to find a multi-disciplinary studio that offered a broad array of services where this relationship would handle all their needs.