Eppo was founded in 2021 with the idea that nothing in the commercial landscape provided the power of experimentation systems like Airbnb, which meant building the same system over and over. They built Eppo to leverage the modern data stack and the latest in causal inference literature, allowing companies to tie product team efforts to business metrics like revenue, with boosted statistical power. Of all products in the modern data stack, experimentation has one of the clearest relationships to revenue ROI because it injects C-suite-level metrics into every decision a product team makes.
"This is awesome, and something that’s been missing. There’s a lot of work that goes into manually copying and pasting relevant data from the full scorecard into our weekly decks, and this can essentially replace it. Basically have distilled insights for everyone in the report, and the full scorecard (for PM and analyst usage) separate."
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