Eppo was founded in 2021 with the idea that nothing in the commercial landscape provided the power of experimentation systems like Airbnb, which meant building the same system over and over. They built Eppo to leverage the modern data stack and the latest in causal inference literature, allowing companies to tie product team efforts to business metrics like revenue, with boosted statistical power. Of all products in the modern data stack, experimentation has one of the clearest relationships to revenue ROI because it injects C-suite-level metrics into every decision a product team makes.
"Switching to Eppo has led to a massive improvement in the quality of our experimentation analysis. With Eppo, our Product team is confident that their tests are bug-free and they are making decisions based on true metric impact, not noise. Product Managers are spending 50% less time making dashboards and debugging issues, which leaves more time to develop the features our users want."
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