Eppo was founded in 2021 with the idea that nothing in the commercial landscape provided the power of experimentation systems like Airbnb, which meant building the same system over and over. They built Eppo to leverage the modern data stack and the latest in causal inference literature, allowing companies to tie product team efforts to business metrics like revenue, with boosted statistical power. Of all products in the modern data stack, experimentation has one of the clearest relationships to revenue ROI because it injects C-suite-level metrics into every decision a product team makes.
"The results could not be trusted, not even by the data team, let alone the broader business. Starting a new experiment was like taking on a full-blown engineering project, which seriously slowed us down from running more experiments. We couldn’t even implement baseline features like setting up default guardrail metrics across the organization. As a result, different teams with their own unique goals were blind to each other’s metrics, and that led to all sorts of clashes."
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