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Eppo was founded in 2021 with the idea that nothing in the commercial landscape provided the power of experimentation systems like Airbnb, which meant building the same system over and over. They built Eppo to leverage the modern data stack and the latest in causal inference literature, allowing companies to tie product team efforts to business metrics like revenue, with boosted statistical power. Of all products in the modern data stack, experimentation has one of the clearest relationships to revenue ROI because it injects C-suite-level metrics into every decision a product team makes.
"We used another full-stack experimentation service in the past, sending them our raw data to analyze experiments in their backend. But the results were questionable. We saw major discrepancies between …
“In the past, Amplitude was used for ad hoc experimentation and it led to misguided or misinformed conclusions and decisions.”
"It's safe to say that Eppo has helped us double our experimentation velocity."
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